Eugene Miller Studio

студия евгения миллера

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RUS

Great Brain Identity

RUS

/ Great Brain Identity

The Great Brain company provides a full package of services related to studying abroad. Their focus lies on quality and comfort of every customer—the company aims to offer anything needed, from the strategy of selection of an educational institution to covering the lifestyle necessities on location.

Working team:

project manager,
art director,
illustrator,
designer,
technical designer

Challenge

The task is to refresh an identity of the brand, keeping the symbol of the fox, which symbolizes intellect and ingenuity :-)

Take into account

The symbolism of renowned educational institutions is based on traditions, especially the tradition of knowledge continuum.

Goal setting

We have explored the category of the most reputable European schools, and came to a decision to create a brand mark on the basis of an iconic emblem: a family crest.

Result

An elegant family crest an a monogram that combine elements of education and arts. The style of the brand symbol is closely associated with the typography of the brand name.

Several logo variations are created for all sizes and placements, for example:

The elements of brand identity are designed to emphasize the status of the brand. Business cards are printed on a specially selected paper with the usage of embossing, so a holder gets not only aesthetic but tactile pleasure as well.