The most popular fitness program in the country rises to a new level (by the way, we have alsodeveloped a name for it). It leads to a complete transformation of the brand.
Tasks:– Create a new brand logo
– Develop a design concept and a name for membership cards, informational booklets and a book on nutrition
– Do it in the best possible way!
A new logo, as the leading element of a refreshed brand identity, is designed using a modern, trending dynamics. A previous tagline fitness program is replaced with an emotional and personalized your fitness action:
In addition to the basic logotype, the identity includes other variations that can be useful for all intents and purposes that can happen.
— Logo with minimum details, micro sizeAn updated Surge includes three programs: a classic Surge program, an innovative Surge-Beat and a Surge-Teens plan for kids. They already had their graphic symbols, so we have adjusted them for usage with a new brand logo.
A membership card is available in two variations: a basic version and a card for loyal customers who previously reached the final of the program. We call it lifestyle membership. Each card comes in a fancy envelope:
Another important task is creating a name, content and design for a motivational booklet. Surge customers can use it to note and track all the changes that happen to their bodies during the program. What is more, it should inspire people!
As a result, You Are An Achiever booklet comes to life. Fields for making notes neighbour with motivational quotes:
We have also developed a name and cover design for materials intended for planning and monitoring nutrition during the program:
Another source of our pride is a title and a cover of the book about nutrition written by Surge program’s author Maxim Yaroshenko:
All the materials are presented to a Surge customer in a stylish paper bag:
BTW, we have also developedthe best website for fitness internet community.
